SMU’s positioning as a thought leader in workforce transformation reinforced through its research around resilient workforces in the age of AI

Published on 14 May 2026

Launch of Resilient Workforces Institute 

The ResWORK launch delivered strong, geographically diversified media traction, securing a total of 202 placements across broadcast, online and print, with an estimated PR value of S$276K. Coverage extended well beyond Singapore into influential regional and global-facing platforms, including Dow Jones, Financial Times, Morningstar, Sina Hong Kong, The Sun Daily, Thailand Business News, Vietnam Investment Review and Riau Headline (Indonesia). This breadth of pickup signals effective regional penetration and the ability of the narrative to travel across diverse media ecosystems. 

Importantly, this reach was complemented by 32 pieces of earned media secured across Singapore’s tier-one outlets, including CNA, The Straits Times, The Business Times, Channel 8, Lianhe Zaobao, 8world, Tamil Murasu and Vasantham. This mix of syndicated reach and editorially driven coverage indicates both scale and validation, suggesting the story was not only distributed widely but also deemed locally relevant and newsworthy by top-tier media. 

The success of the ResWORK launch demonstrates the effectiveness of positioning SMU’s research around resilient workforces in the age of AI as a narrative with both national significance and regional applicability. The consistency of messaging across markets, coupled with visibility on high-credibility platforms reaching investors, policymakers, and business leaders, reinforces SMU’s positioning as a thought leader in workforce transformation.  

Following the launch, OCCM also continued pitching momentum by securing two comprehensive thought-leadership opinion pieces from Professor Li Jia in two of Singapore’s top mainstream media, The Straits Times and Lianhe Zaobao, featured via the links below. 

Li Jia: Can Singapore’s ‘protect every worker’ doctrine take on AI? | The Straits Times 

Li Jia: Ahead of the AI Revolution - Where Singapore is and what to do next | Lianhe Zaobao